How to Integrate Call Tracking Data with Your Analytics

seo course near Bicester
(by Kevin O'Brien 04 Jun 2015 )

Offline marketing finally has caught up with the same techniques we use for online tracking. Before now, the marketing world was divided into separate camps online, print, television etc. But thanks to modern analytics packages, now we can bring all of these marketing niches together.

One of the most obvious, real-world sources that analytics platforms can tie into are phone numbers. Think about it for a minute. What if you ...

1. Could see inbound phone calls from prospects inside your analytics reports?
2. Want to know if your website phone number actually converts?
3. Want to see which website phone number location converts the best?
4. Want to see if phone numbers printed on mailing pieces or billboard advertisements turn into online customers? Two months later?

Well, the day has arrived, and this wonderful technology is available for Web Optimal customers. We now have two integrations that will allow you to track phone call data in your analytics account.

Picking up the Phone May be much Easier for Your Customers

We sometimes forget the power that pushing a phone number can bring us.

Depending on your business and what you're selling, it can be much easier for your customers and prospects to simply pick up the phone and call. In addition, your sales staff can up-sell and even engage with your customers in a way that an online checkout process cannot.

Even if you're not sure of the effectiveness of on-site phone numbers, it may be in your best interest to test to see how well your phone numbers convert and help your business.



So How Does it Work?

Call tracking integrations allows you to use a different phone number for each particular campaign or page on your website. For example, let's say three different phone numbers are used to track specific campaigns and website phone number locations.

With Optimal tracking set up, you can track which phone number delivers more new customers and which number produces the most loyal customers, too, since we can track your customer lifetime value.

You can see what phone numbers and the number of people who converted into real business.

You can also see what phone numbers provide the best ROI.

You can also use it to:

See which pay-per-click (PPC) campaigns are producing the highest returns by placing unique phone numbers on various landing pages Track flyer, newspaper, and business card effectiveness Analyze call center / support center quality and how it relates to customer retention

With Optimal Analytics, you can drill down to the individual level to see the visitor/customer lifecycle and when a person made their first, second, or fiftieth phone call.

For more information on Optimal tracking anlytics please get in touch via contact request form opposite.


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22 May 2015

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