Web Stats Tools


Causes of confusion in web analytics

(by Kevin O'Brien 02/6/2015)

The hotel problem

The hotel problem is generally the first problem encountered by a user of web analytics.The problem is that the unique visitors for each day in a month do not add up to the same total as the unique visitors for that month.


Google Analytics has a new open source contender

(by Kevin O'Brien 3/5/2015)

Anyone that's created or maintained a website will know that it's crucial to know as much about your users as possible to ensure a website's success.Tools like Google Analytics are perfect for this sort of task but there always comes a time where perhaps you need a little bit more control.


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Online Marketing courses in Bicester

For a general introduction to these online methods the Web Optimal Seminar is held regularly throughout the year. See home page for more details. Or fill in the form below. Attendance is £80 for the two hour seminar.